We have been asked similar questions before. A decade ago businesses and professionals were asking the same question about a website. Later it became a necessity for all businesses to have a website on the Internet, then a presence on social media became necessary to connect with your customers on social networks, and now the mobile apps.
Some may still think that mobile apps are for big corporates like Walmart, Amazon, and Google. But it’s not the case, any business having its own mobile app will surely get an edge over others.
So you have a website already, and you are on social media too so why do you need to invest in a dedicated mobile app?
According to a rough estimate, more than 80% of Internet Users today are connected with a smartphone.
In the last 10 years or so smartphones have been adopted by people all over the world. And we can not ignore such a big majority. Smartphones in recent years got a lot more hardware and software power and they are doing wonders. You get all sorts of apps from major players on it and you don’t need to open a browser to go through websites.
Smartphone users prefer Apps over Websites and the user experience of an app is much better than that of a website. An app can access smartphone resources and functions with ease such as Camera, Location, and other features.
Let’s elaborate on some of the key features and benefits of having a dedicated mobile app for your business.
Get exposure on the App Stores
Just like we search on Google to find what we need. A large number of mobile users visit App Stores to find new apps. By listing your app on the app stores you get more visibility, and trust, and offer better connectivity options to your consumers.
Directly connect with your customers
Once your customers install your app you are directly in touch with them. Updating them with a notification on their smartphone is a much better chance of interaction than sending them an email, and or updating your website and social media. A cell phone is in the pocket of your customer and stays with him 24/7 – unlike a laptop or a desktop. And within a smartphone, what stands out? It’s the apps!
Offer value to your customers
There are a lot of usability ideas with an app. You can offer auto discounts when your customers visit your location, scan QR codes for discounts, submit their videos and images directly to you, and much more. With an app, you can offer loyalty programs and much more.
To conclude we can say that having an app for your brand will surely help improve brand recognition, stand out from your competitor, connect better with your customers, and more. So how do you develop a mobile app?
Developing a Mobile App
After the websites became popular many platforms were launched to build websites easily and quickly. We have WordPress, Wix, and many other platforms where you don’t even require programming skills to build a website.
There are solutions available online to build mobile apps but they are not very popular or mature as yet. A large number of mobile app developers are available all over the world. There are popular mobile app development frameworks such as React Native by Facebook and Flutter by Google which can build apps from one codebase for multiple operating systems such as Android and IOS.
Getting an app developed for your business will not cost you an arm and leg. You can get an app developed from $5000 to millions of dollars depending on the features you want it to have.
Click here to view some of the recent mobile apps we designed & developed for our clients and partners.
If you wish to have a mobile app for your business, talk to us!